Last updated: January 2026

AM Strategic (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or contact us.

This policy applies to visitors of our website and anyone who submits information via our contact forms.

1. Who We Are

Business name: AM Strategic
Contact email: adam@amstrategic.o.uk
Jurisdiction: United Kingdom

For the purposes of data protection law, AM Strategic is the data controller.

2. What Personal Data We Collect

We only collect personal data that is necessary for legitimate business purposes.

When you complete a form on our website, we may collect:

  • First name
  • Last name
  • Email address
  • Any information you choose to include in the “Comment or Message” field

We do not collect:

  • Payment details
  • Special category data (such as health or political information)
  • Unnecessary personal identifiers

3. How We Collect Your Data

We collect personal data when you:

  • Submit a contact or enquiry form on our website
  • Contact us directly via email

Data is provided voluntarily by you.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to enquiries and requests
  • To communicate with you about our services
  • To provide information you have requested
  • To manage potential client relationships

We do not use your data for automated decision-making or profiling.

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests – to respond to enquiries and operate our business
  • Consent – where you actively submit your information via our forms

You may withdraw consent at any time by contacting us.

6. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure website hosting
  • Access controls to limit who can view submitted data
  • Reasonable safeguards against unauthorised access, loss, or misuse

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected or to meet legal requirements.

7. Sharing Your Data

We do not sell, rent, or trade your personal data.

Your data may only be shared where necessary with trusted service providers who help us operate our website or communications, and only where appropriate safeguards are in place.

8. International Data Transfers

We do not intentionally transfer personal data outside the United Kingdom.
If any data is processed outside the UK or EEA by third-party providers, appropriate safeguards will be in place to ensure compliance with UK GDPR.

9. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact us at:
adam@amstrategic.o.uk

10. Cookies

Our website may use essential cookies to ensure it functions correctly.
Where non-essential cookies are used, you will be provided with appropriate information and choices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Email: adam@amstrategic.o.uk